![]() ![]() While some people will lambaste you for sending them an email announcing your book, others will warmly thank you. I believe that it depends on the individual you’re approaching. If I decided to send my Christmas cards early along with a note suggesting some of my books as gifts, is this overkill? Will my efforts be well received? But when is enough, enough? How much is too much promotion among your family, friends and acquaintances? What about promoting outside of the computer-the old-fashioned way? As an author, you’re told to talk about your book everywhere you go. ![]() Is it cool to sign up for message boards and chat rooms in order to promote your books? Is it okay to send your book announcement to the people whose websites you visit? ![]() We wonder, is it appropriate to promote our books through email? Should you promote through email only to people you know? What about people you’ve met in passing-those whose business cards you’ve kept? Is it still considered SPAM when you send your message individually to one email box at a time? If you send to multiple email addresses, should you use the blind copy function or is it best to reveal the other recipients? How many people can you email your promotional material to before it is considered SPAM? SPAM is so annoying that those of us with books to promote hesitate using email to spread the word about our books. For those of us with very busy email boxes, it can interfere with real work and the receipt of real email. Only instead of coming in your tin mailbox, it lands in your bulk email box. But SPAM, after all, is simply advertising. In the process of promoting your books, do you ever think about the various levels of promotion? Have you wondered when promotion becomes obnoxious? When is it promotion and when it is in-your-face-pushy, aggressive marketing? Many of you are published authors with books to promote. ![]()
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